How does the ad grant work?
Google Ad Grants works just like Google AdWords.
1. It starts with someone doing a google search for keywords related to your website.
When you do a Google search, ads appear with your search results. They appear at the top of the search results page.
2. They see your AdWords ad and click on the link to your landing page.
When a potential supporter clicks on the AdWords ad, they are taken to a landing page. This results in more website visitors and more supporters of your cause.
When a person clicks on the ad, the organization “would” typically pay for the click, which typically links directly to the organization’s website. However…
For eligible non-profit organizations, Google offers a grant worth up to $10,000 per month in AdWords credits. This means a non-profit can run ads on Google’s network, the largest search engine in the world, without incurring any pay per click expenses – up to $120,000 per year worth of clicks!
Is your non-profit eligible for the grant?
Contact us to check your grant eligibility.